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Identity Design

Type of Work

Brand Strategy

Visual Identity

Graphic Design


Gamlux embarked on a quest to establish itself not just as a competitor in the upper echelons of gaming but as a haven for the gaming community. The challenge was to encapsulate the essence of gaming – the excitement, the anticipation, and the camaraderie – into a visual identity that resonates.


Making Gamlux a visually compelling brand, merging professionalism with gaming's playful spirit, resonating with both competitors and the broader gaming community. 

Utilized refined dark colors like navy blue and black to elevate the logo's visibility on promotional materials and agency products. A touch of sophistication, ensuring the brand stands out with both professionalism and flair.

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