Legacy Stride
Case Study: Legacy Stride Logo Design

Type of Work
Research
Logo Design
Graphic Design
A company that produces durable marathon running equipment. They pride themselves in their loyal fan base. Their target audience is parents. They want to convey a sense of comfort, whileat the same time being business-like
Logo Inspiration
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Imagine a gear, symbolizing movement, resilience, and trustworthiness, adorned with a running figure, capturing the spirit of athletes and marathon enthusiasts. This logo embodies the dedication to durability and reliability, while adding a vibrant touch of dynamism.

We employ a robust yet inviting font to convey both trustworthiness and approachability, while infusing a subtle sense of motion that resonates with marathon enthusiasts.

We're painting with colors that say, "Welcome home!" Deep blues, greens, or browns for that sturdy gear, plus a dash of gradient magic with orange and cyan. It's like a warm hug in color form, perfect for a family-oriented crowd!
Logo Usage Principles
The logo system is designed for clarity and versatility, maintaining strong recognition across different scales and applications.
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Clear space and proportion rules
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Flexible usage across light and dark backgrounds
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Emphasis on balance and legibility