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Legacy Stride

Case Study: Legacy Stride Logo Design

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Type of Work

Research

Logo Design

Graphic Design

A company that produces durable marathon running equipment. They pride themselves in their loyal fan base. Their target audience is parents. They want to convey a sense of comfort, whileat the same time being business-like

Logo Inspiration

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Imagine a gear, symbolizing movement, resilience, and trustworthiness, adorned with a running figure, capturing the spirit of athletes and marathon enthusiasts. This logo embodies the dedication to durability and reliability, while adding a vibrant touch of dynamism.

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We employ a robust yet inviting font to convey both trustworthiness and approachability, while infusing a subtle sense of motion that resonates with marathon enthusiasts.

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We're painting with colors that say, "Welcome home!" Deep blues, greens, or browns for that sturdy gear, plus a dash of gradient magic with orange and cyan. It's like a warm hug in color form, perfect for a family-oriented crowd!

Logo Usage Principles

The logo system is designed for clarity and versatility, maintaining strong recognition across different scales and applications.

  • Clear space and proportion rules

  • Flexible usage across light and dark backgrounds

  • Emphasis on balance and legibility

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